House Of Dereon London Selfridges Runway Show

Back in September 2011 Beyonce and Tina Knowles hosted the most splendid fashion show to celebrate the launch of the UK debut of the House of Dereon collection. I-likeitalot.com attended the main show and after party. The Invitation only event guestlist included Alexandra Burke, Chipmunk, Wretch 32, Labrinth, Paloma Faith, Rachel Stevens, Rosario Dawnson and Rita Ora to name a few. The fashion show was urban and edgy, the setting Selfridges indoor car park converted into a fashion show complete with runway, in the heart of London’s west end. The special guests who had front row seats (reserved) received a Selfridges gift bag containing a candle, Pulse Beyonce’s newest fragrance and a buyers list of items that appear in the show. When the lights went down the fashion show started with a video montage of scenes of natural disasters played on the huge video installation, the destruction looked as if it came out of a Hollywood feature film, Beyonce’s voiceover clarified the inspiration behind the collection, from what I gathered the new collection was based on the theme of natural beauty in a world of adverse weather conditions the collection is coincidently based on the theme of the female Global Nomad. On the runway the collection was stunning, every single model that walked down the runway looked fantastic, the accessories, pattern, prints, colour and styling was bang on trend. What did the collection look like? What did the music sound like at the hottest fashion show of the year? Watch the footage from the full runway show here.

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