“Old Spice have made a solid name for themselves as a brand with a sense of humour. Their latest campaign looks like it will do very little to damage that reputation. As we all know, the world will come to a loud, messy end on the 21st of December, but all is not lost as apparently the only way to prevent this cataclysm is if NBA pro-basketballer, Dikembe Mutombo, with the help of his Old Spice jetpack, can complete various tasks revealed every week. Much like the Hermés‘ 8 Ties project this campaign harks back to the bygone era of 8-bit graphics as the various levels take players on a surreal journey through the Old Spice universe.”
Have a go right now and Have fun Playing on Old Spice Saves The World.
Massive Props to Joe Iley @ Protein