Hurricane Beyonce continues her media blackout, inking another lucrative brand partnership collaborating with fashion retailer H&M to create fashions for The 2013 Summer Collection. Beyonce x H&M will present an advert featuring a brand new song titled “Standing On The Sun,” as well as editorial advertising campaign modelled by International Superstar Beyonce. The versatile collection will draw on beach inspired influences similar to the official publicity shot photographed by Inez & Vinoodh in the Bhamas which can be seen above. Rumour has it that the collection will feature exotic beach gowns, wraps, bikinis, swimwear, summer dress, beach bags, creations by Beyonce and more. The campaign for the collection itself titled “Beyoncé as Mrs. Carter in H&M” along with an accompanying commercial and print advertising will impact prior to the collection release which hits stores in May.
