Bjorn Borg x MTV Staying Alive Foundation #GetIton To Fight HIV Launch Party


Wednesday Night saw MTV Staying Alive Foundation collaborate with Bjorn Borg to launch their “Get It on.” collection. The undisputed hottest party in town took place at London’s iconic Old Trueman Brewery in the heart of East London’s Brick Lane. Hosted by MTV’s Becca Dudley, The event featured a runway show, epic floor filling DJ sets from Jodie Harsh and Laura Whitemore, non stop champagne, cocktails and gourmet hotdog canapes. The after party commenced with entertainment provided by Sugababes who played a four track set. The exclusive event was attended by Saturday Vanessa White, A*M*E, Boyband Lawson, Stooshie, reality television personalities Caggie Dunlop (Made In Chelsea) and Lydia Bright (Only Way Is Essex) and Celebrity Stylist/Author of Diary Of A Clothes Horse – Leroy Dawkins.

The men’s giftbag (Seduction Kit) included: A Pair of Bjorn Borg Underwear and JA- Bjorn Borg EDT 50ml.

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