American cosmetic company Kiehl’s will be releasing its first nail lacquer this summer to benefit the fight against HIV/AIDS.
The brand’s debut nail polish will be released this July, and the product will come (in true Henry Ford-style) in just one shade, a glossy biker black:
“We’ve had motorcycles [in our stores] for 40-plus years, and we’ve always had that biker-esque image, so we thought black would be great,” Chris Salgardo, president of Kiehl’s, explained to WWD.
The formadehyde-free formula will appear in Kiehl’s stores priced between $15 and $18. It will also arrive in time for the brand’s annual LifeRide motorcycle trip, which has raised funds and awareness for the fight against HIV/AIDS since 2010. Proceeds from the ride and the polish are set to go towards amfAR, The Foundation for AIDS Research.