a number of names* invited friends, family and key media to an in-store reception and launch party. The evening began with a private viewing at the new flagship store which showcased the new space and offered individuals time to explore. The celebration continued at a strictly invite only launch ‘house party’ held at 33 Portland Place, with attendees which included Flatbush Zombies, Ryan Lo, Machine-A, Jammer BBK, Calum Knight and DJ Logan Sama. Music was provided by close supporter of the brand DJ Semtex and live performances from Vic Mensa, The Underachievers and Rejjie Snow More to see after the jump
Billionaire Boys Club EU Flagship Store Launch House Party from BBCICECREAM.EU TV on Vimeo.
