FREE/MAN point towards this store lookbook from VMC in Switzerland. Describing themselves as “THE original store in Switzerland for vintage styles and American and British sportswear”, established in 1986, their current line up of brands is pretty solid, including the likes of Kapital, Arn Mercantile, Woolrich, LVC, Iron Heart Jeans, Monitaly, Rising Sun and more. The lookbook is the usual bearded man affair but manages to feel like a fresh take on a popular set-up”
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