“As a successful DJ, Steve Aoki expanded beyond his personal affinity for music and mixing through the launch of a complementary clothing line under the Dim Mak music label. Now several seasons deep, Dim Mak has looked to cement itself as a full-fledged lifestyle brand encompassing the arts, fashion and of course music. A short look into their 2012 fall collection unveils a strong graphical approach for the brand who will also welcome choice collaborations with Felix Catral and The Cobrasnake this season. The line is currently available at select retailers including Paris”
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