Michael Jordan’s 50th anniversary : Gotta Be the Shoes

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In correlation with Micheal Jordan’s 50 anniversary ESPN SportsCenter released this inspirational video about the first athlete to be a “brand.” After the first pair of Nike “Air Jordan” basketball shoes rolled out, the former Chicago Bulls guard elevated his profile from superstar to transcendent, cross-over commercial icon. Now, almost 30 years since the first sneakers debuted and nearly a decade since Jordan retired as a pro athlete, his brand endures and continues to perpetuate his basketball legacy. All trademarks and copyrights belong to their respective owners.

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