“In January 2012, Diesel founder Renzo Rosso and EDUN founders Ali Hewson and Bono travelled to Uganda and Mali, where they shared their love of the continent and toured each other’s programs: Diesel’s Only The Brave Foundation project in Dioro, Mali and EDUN’s Conservation Cotton Initiative (CCI) in Uganda. The experience encouraged them to join forces to further apparel trade and development in Africa under the name Diesel+EDUN.
Spring 2013 marks the launch of a collaboration that goes beyond fashion: DlESEL+EDUN present a denim collection born in Africa and worn by a new generation of creative talents. Inspired by African creativity, the collection is manufactured in Africa with the finest CCI cotton from Uganda.”
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