(March 26th), Air Max Day is a UK based capitalist celebration of Nike’s Air Max trainers and garments marked by re releases , introduced to create a buzz and demand for Nike trainers/apparel similar to that of what the successful Nike Jordan’s brand creates in the US, inclusive of a central London profile raising event and the releases of a heartwarming documentary. The short documentary on the importances of Air Max and its cultural relevance in relation to the Grime scene, which every London yout who grew up listening Grime can relate to, watch the nostalgic video with contributions from BBK MC Skepta, XL Records MC Novelist et al below.
