Apple has announced Apple Music, offering a combination of music streaming, downloads and internet radio, as well as Apple Pay UK and iOS 9. Apple musics potential reach alone eclipses that of current market leader Spotify have 30 Million paying subscribers, however apples potential audience reach is around 600 Million as this is the number of users who already actively use and purchases music, podcasts and apps from the apple store. When numbers of this magnitude are discussed Tidal as a streaming service sadly becomes a non factor.
If apple’s growth forecast is anything to go by, it is only a matter of time before Apple’s stream “Apple Music.” eclipses Spotify,” as the ease of integration within itunes and across devices appearing to be seamless, Apple have also managed to piss off music industry executives as Apple stand to profit off Artists and Record labels without having to pay a royalty amount akin to that related to physical distribution/ production costs. Apple have mastered the art of direct to consumer relationship and will profit hugely , adding insult to injury Apple are aggressively perusing the best artists most recently announcing Drake’s next studio album as an “Apple Music Exclusive.” implying a similar impact effect similar to the social media blackout which accompanied Beyonce’s 2014 Secret visual album , surprise release date via Apple and Apple’s creative add agency TBWA. Apple are also recruiting the best radio personalities in the business to co sign their latest business venture. Congratulations @zanelowe @oldmanebro @julieadenuga… who currently feature as the faces of Apple Music Radio.
