Trade secrets are another important type of IP assets that can be better protected by a well-developed confidentiality agreement. If you are thinking about sharing your ideas and how to protect yourself, please contact us before revealing your secrets. Each of these parties has its own vision and values that lend substantial capital to the final product or service. In order to maximize the outcome, each participant in the licensing process must perform certain tasks. Each agreement between the licensing parties is unique in its requirements and the responsibilities of each party vary depending on the extent of their participation. We create a set of convincingly designed licensed products, which are manufactured at a very high level. We have conducted and produced some very successful campaigns with a deep understanding of the products that will strongly attract consumers. For many years, our management team has developed relationships with brand owners, manufacturers and retailers and has ensured that they derive clear and measurable benefits from participating in a well-managed licensing campaign. We know brands – we`ve worked with some of the world`s biggest brands, including: you usually need a brand license agreement if you want to allow another company or someone to use your brand on their products or services.
This licence clearly states what the rights and obligations of the taker and the fees to be paid. A license is an agreement that establishes clear terms and obligations between you as the trademark holder and another party to which you give the right to use your brand on its products. In short, licensing is a way to relocate a brand to new businesses without investing more in new manufacturing processes, machinery or facilities. Licensing can be a very complex area – please contact us for professional advice if you are considering entering into a licensing agreement. A confidentiality agreement (often referred to as a “non-disclosure agreement” or “NOA”) is a legally binding written agreement in which both parties agree that all technical or commercial information exchanged is strictly confidential and cannot be used for any purpose without the written permission of the revealing party. Licensing and franchising are the source of many commercial successes and offer a potential path to growth. However, any successful licensing or franchising program is always followed by a well-developed agreement. There are many reasons for an intellectual property rights holder to license. The most obvious is to generate revenue from negotiated royalties, although licensing agreements can also serve a number of other purposes, such as brand extension or product promotion. The use of licenses as a marketing and brand extension tool has increased significantly over the past 40 years. A well-managed, well-managed and clearly communicated licensing relationship can bring benefits to all parties involved, including the licensee, licensee, suppliers and retailers, and ultimately the consumer. Before entering into a licensing agreement, you and the other party must enter into negotiations on the terms of the licence.
These conditions are then defined in clauses of the agreement. Here are some of the problems you need to take into account when granting a license agreement: this agreement allows you to either charge the licensee: another long-form brand license is also available.