“Watch out, “Old Spice Guy” Isaiah Mustafa. Terry Crews — former NFL player and “Expendables” star— is muscling in on your success, playing music using his muscles — yes, his muscles — in an ad for the men’s aftershave on Vimeo that has been played more than 1.7 million times in the last two days.
Not only does Crews use his muscles to trigger various instruments, but after the ad is over, viewers can use their own keyboards to control Crews’ muscles and make their own “muscle-powered musical creations.”
Props To Suzanne Choney At DigitalLife for the Hook-Up