Jimmy Iovine – I Like It A Lot

The Tanning effect : Jimmy Iovine speaks on How Dr. Dre And Snoop Dogg Broke Down Barriers [INTERVIEW]

For the first edition of his web series, “The Tanning Effect,” presented in partnership with AOL BlackVoices, Steve Stoute interviewed Jay-Z. In this latest edition, Stoute sits down with Interscope’s iconic executive, Jimmy Iovine. From Bruce Springstein to Dr. Dre to Eminem to Lady Gaga Iconic Iovine has fostered massively successful acts from all across the musical divide. In this interview Iovine discusses the unlikely structural similarities between “Satisfaction” by rock & roll titans “Rolling Stones” and Hip-Hop Living Legends Dr. Dre and Snoop Dogg’s hip-hop anthem, “Nuthin’ but a ‘G’ Thang.” He also describes how he convinced Rolling Stone Magazine that Snoop and Dre were the new Mick Jagger and Keith Richard which led to them becoming the first rap act to grace the cover of the Worldwide recognize magazine.

Watch the full interview after the break

The Tanning Effect With Steve Stoute Interviews Jay-Z, Pharrell, Jimmy Iovine & Lady Gaga

In THE TANNING OF AMERICA: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, published by Gotham Books and on sale September 8, 2011, Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the embodiment of cool. Stoute’s understanding of how hip-hop morphed into a mainstream culture enabled him to relate to a new generation of thinking, which catapulted him to the forefront of pop culture – where he remains today.
Mr Stoute says, “Tanning is the catalytic force majeure that went beyond musical boundaries and into the psyche of young America – blurring cultural and demographic lines so permanently that it laid the foundation for a transformation.” Shawn ‘Jay-Z’ Carter refers to Steve Stoute as “the conduit between corporate America and rap and the streets.” Stoute has made a career out of identifying with and activating a new generation of consumers to create extremely successful marketing campaigns. By marrying urban cultural icons with the mainstream – whether it be Jay-Z’s successful “S.Carter” sneaker launch with Reebok, Justin Timberlake with McDonald’s “I’m lovin’ it” campaign, Beyonce’s partnership with Samsung, Mary J. Blige’s “My Life” fragrance with Carol’s Daughter and HSN that broke industry sales records, or Lady Gaga partnership with MAC Cosmetics – Steve Stoute has revolutionized the way blue chip marketers and superstar artists connect with consumers.