Self proclaimed hottest chick in heels Rihanna, secures another contract replacing Megan Fox as the face of Emporio Armani’s 2011 Fall/Winter Advertising campaign. Rihanna rocks a peroxide wig, channeling Agnes Dean as she strikes a pose for Armani Underwear and Armani Jeans. The advertising campaign shot on location in New York is scheduled to go live internationally in September 2011 following Fashion Week. Check out a preview of Rihanna’s sexy and edgy Armani images after the jump.