I like it a lot were lucky enough to catch up with Labrinth backstage at a secret central London gig celebrating the release of the single Earthquake featuring Tinie Tempah. Check out the interview after the jump.
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Tag: Reebok
Reebok classic hosted Labrinth’s Earthquake Launch Party at a secrete central London location. The night included amazing dj sets as well as live performances from Bluey Robinson, Jack beats and Labrinth. Guests included Dudley O’shaughnessy, Kelly Brooke, Preeya Kalidas, Emeli Sande and Clement Marfo.
Tell a friend that the images are up, check this out after the jump
Carrying the series “Classic Albums by Classic Artists” Rock the Bells and Reebok sat down with the Icon African American Artist Erykah Badu. To speak about the the process she went through during the making of her album, her inspiration, exploring the ways she used Africa as a muse for her aesthetic sound for the classic Album Baduizm. An original film series curated by Rock the Bells and Reebok Classics.
Reebok is now working with Japanese Artist Verbal as been appointed by Reebok is the ambassador of Reebok Asia Pacific, taking on a similar role as Swizz Beatz. Actual member of the Japanese rap group The Teriyaki Boys and the creator of the “Pow” chains from his Ambush accessories brand worn by everyone from Big Sean to Chris Brown, Tyga and many more. You might have noticed him with Nigo, Kanye West, Pharell Williams, Or Swizz Beatz recently he has often been looked at as a source of sartorial inspiration because of his innovative style and now got a Reethym of lite campaign of his own.
Click on More for behind the scenes images
Not too Long Ago my Brother C came up with the Teaser of “Prequel to a Classic”, and here is the full version footage from R+I creative.
Reebok’s Swizz Beatz newest creative director is bringing the Brand Reebok Back, making it a global take over, elevating the brand to the next Level for a younger and fresher vision. The Legend in the Making Swizz Beatz also dropped some knowledge in the video and emphasize on the fact that Passion is the key to longevity in wherever area you are involve to. Also the face of the Reebok Campaign “Reethym Of Lite” Him and Reebok threw re-launch Party to mark the worldwide Reebok Classics brand. The night brought out great individuals in the midst such as Clive Davis, radio personality Miss Info, Diddy, Pharrell Williams, Busta Rhymes, Maino Red Cafe and Wife Alicia Keys, Swizz also performed with special guest Lloyd Banks their Hit single Start it UP, CLASSIC!!!
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Props to R+I creative
Reebok and Rock The Bells(New-York) presents “Classic Albums by Classic Artists”. The two heavyweight sat down with The Living Legend Nas taking us back through the process of crafting the Masterpiece, the CLASSIC album “ILLMATIC“. Mentioning the assistance of DJ Premier and the chemistry between the two of them, Q-tip, the influence, the raw real streets, his homeboys, the studio sessions for the album that took place during 1992 to 1993 and the stories behinds the records. The ILLmatic Has to be in the TOP 5 best album rap of all time. A Doper than cream Look put together by Reebok and Rock the bells with the Participation of the Living Legend, The Lyrically untouchable MC, Nasty Nas.
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Swizz Beatz x Reebok “Prequel to a Classic”
New York City recently threw a re-launch party to mark the upcoming worldwide launch of Reebok’s Reethym of Lite campaign for which Swizz Beatz is the creative director/face of the campaign. Prequel to a Classic by R+I Creative includes the use of Swizz Beatz’s latest single, within the short trailer/music video. A world premiere for Prequel to a Classic will be released on August 12 via WeRClassic.com. and will feature appearances from Alicia Key’s, P Diddy et al.
- Music Issue Paper Magazine’s Jozen Cummings sat down with Swizz Beatz to speak about his Upcoming album entitled “Haute Living” supported by his latest single “Coolin'(Everyday)” featuring EvE, Recording with friends such as Bono Lenny Kravitz, Jay-Z, Kanye West, John Legend and lil’ Wayne. Designing t Cars for Aston Martin, Working with Christian Louboutin for the Red Bottom Male edition also bringing back Reebok with the Kamikaze bold moves after Bold Moves The Supa Dupa Mega Producer merely speaks about his wife, One of the most popular singers in the world, who just so happens to be Alicia Keys. Swizz Beatz is in his Own World leading his own movement projects after Projects, He is another definition of a true Hustler.
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Props to Paper Magazine for the full interview
- Click on more for extra photographs of the Visionary Artist Swizz Beatz