Tag: Reethym Of Lite

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Culture Fashion Swag

Verbal : Reebok Reethym Of Lite Campaign Preview


Reebok is now working with Japanese Artist Verbal as been appointed by Reebok is the ambassador of Reebok Asia Pacific, taking on a similar role as Swizz Beatz. Actual member of the Japanese rap group The Teriyaki Boys and the creator of the “Pow” chains from his Ambush accessories brand worn by everyone from Big Sean to Chris Brown, Tyga and many more. You might have noticed him with Nigo, Kanye West, Pharell Williams, Or Swizz Beatz recently he has often been looked at as a source of sartorial inspiration because of his innovative style and now got a Reethym of lite campaign of his own.

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Reebok: “Prequel To A Classic” (FULL VERSION)

Not too Long Ago my Brother C came up with the Teaser of “Prequel to a Classic”, and here is the full version footage from R+I creative.

Reebok’s Swizz Beatz newest creative director is bringing the Brand Reebok Back, making it a global take over, elevating the brand to the next Level for a younger and fresher vision. The Legend in the Making Swizz Beatz also dropped some knowledge in the video and emphasize on the fact that Passion is the key to longevity in wherever area you are involve to. Also the face of the Reebok Campaign “Reethym Of Lite” Him and Reebok threw re-launch Party to mark the worldwide Reebok Classics brand. The night brought out great individuals in the midst such as Clive Davis, radio personality Miss Info, Diddy, Pharrell Williams, Busta Rhymes, Maino Red Cafe and Wife Alicia Keys, Swizz also performed with special guest Lloyd Banks their Hit single Start it UP, CLASSIC!!!

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Props to R+I creative