“The whimsical characters of Nickelodeon’s SpongeBob SquarePants cartoon have long been considered household names to children, teenagers and even adults — Pharrell Williams is one of them. Having recently left an imprint on Theophilus London’s LVRS label, Pharrell employs the yellow and porus sponge along with his slow-witted starfish friend for a 2013 fall/winter ICECREAM capsule collection. Catching up with the Billionaire Boys Club co-founder in New York, we learn of how cartoons played a vital role in Pharrell’s life while growing-up, how he first got introduced to SpongeBob and why ICECREAM took the time to collaborate with the lovable character. Watch the video above for a shared lesson on originality and the deeper meaning behind SpongeBob SquarePants.”