Mains launches it’s debut collection for summer as a global exclusive at Selfridges and Selfridges.com before going on to be available through mainslondon.com with worldwide shipping on July 10th. Mains is a premium contemporary unisex brand formed under the creative direction of Skepta. Mains was born from Skepta’s idea to re-invient the drill top with a matching tracksuit, looking to recreate the original piece from his own wardrobe as a new iconic British streetwear staple. Mains plays with the codes of sportswear, uniforms and technical gear re-worked and engineered with travel in mind. (more…)
Bethany Williams is a pioneering British menswear designing committed to exploring social and environmental change within her work and working with marginalised parts of society to bring about positive change and social enterprise. The Spring/Summer 2018 collection “Women of Change” focusses of women’s rehabilitation, working closely with female prisoners and the San Patrignano drug and alcohol dependency program. In an interesting twist on the ongoing discourse around gender when a man buys a piece from the “Women for Change” collection the proceeds to go supporting some of society’s most vulnerable women. All materials sourced and created are 100% organic or recycled, even down to the buttons which are handmade in the Lake District by Jean Wildish who plants her own trees for the production of wooden buttons, and handmade in the UK and Italy. (more…)
Queer Couture. Rooted in a cast who are emblems of trans defiance. The catwalk is reconstructed into their safe space. A space of theatre, friendship, rebellion, expression and fantasy. A utopic world is discovered from the collaborative love and power of everyone involved. Art School is the unfolding narrative of nonbinary paradise to be indulged in. (more…)
The collection explores a narrative which expands on diverse, shared work experiences that encompass and form the British experience, touching on political views, recent Brexit tensions and diverse options. (more…)
Wan Hung takes inspiration from fitness and gym culture for his Spring/Summer 2018 collection “Mister Hung”. The increasingly visible quest for the perfect masculine body and the ever-greater focus contemporary society puts on this is at the heart of this season’s mood. Exploring the disconnect between this social trend and the way mens formal and work attire is fabricated has given rise to a new interpretation of the suit. Taking key elements of mens tailoring and reworking this with new textiles and innovative cutting has created the suit of the future – a new workwear staple for the modern man looking for a suit to put on after a morning workout or pre 9-to-5 morning run. (more…)
Astrid Andersen continues her exploration of finding new common ground for tradition and heritage with the contemporary sports-luxury sphere. This remains a common thread throughout Astrid Andersen’s collections – translating the familiar into something new and interpreting unexpected references as fresh and relevant to a generation championing a new way of dressing. This season takes the archetypical Safari theme as referenced throughout the history of fashion in various guises and turns its natural curiosity into a personal quest to discover unfamiliar territory for the brand’s aesthetics.
Make some noise. We live in the city and online in search of noise. If silence is death, life must be noise. Consuming all the audio, media, political and visual noise maketh the 21st-centry human. Fuck that noise. The noise in my head won’t stop. I need a filter. I need to do me, not you, you and you. Who am I, what’s my name? (more…)
Fashion designer Victoria Beckham has been honoured at Buckingham Palace. (more…)