American Apparel Rummage Sale in London! (Free Admission Saturday April 3 10am to 8pm Sunday, April 4 10am to 8pm Monday, April 5 10am – 8pm

Insane, before many could even make it out of bed to get the train from Notting Hill the rummage sale had been shut down by the police. The doors opened and the riot broke out, tragic…no one died.


According to an inside source:


FINAL UPDATE!!!:Today’s response at our first Rummage Sale in London was overwhelming and humbling. Dangerous behavior in the queue prompted the police to close the event down until they could ensure security for everyone involved. In our many rummage sales, we’ve never witnessed anything like it and are disappointed and sorry that it happened. Fortunately we were able to work out an urgent arrangement for extra security that will allow us to continue to run the rummage sale as planned this weekend and Monday. We know this change of plans caused some problems and we’re doing everything we can to make it up to you. We’ve trucked in more than 150,000 Made in USA garments (price list: http://twitpic.com/1cnyso) and we’re excited for you to see them. We’ll be constantly replenishing every second the sale is open so for your comfort and the continuation of the sale, so there is no need to get there early or to come all at once. We’ll make sure there is good stuff when you’re here. If we can avoid excessive crowds in the morning tomorrow it will make it easier for the sale to continue. We know that today was a disappointment and scary for many of you. For that, we are deeply sorry. Not only do we want to make it up to you, but we want to thank you for your dedication to our company. Below are several options for people who can’t make the sale this weekend or just don’t want to anymore. We hope that you can at least leave with a little something. Just enter the discount code at checkout from our UK webstore.-AALNDNFAV (40% OFF some of the most requested rummage sale styles) (link: http://store.americanapparel.co.uk/london-rummage-favorites.html)-LNDNRMG25 (25% OFF he entire webstore) (link: http://store.americanapparel.co.uk)-EVENTPAGE (25% OFF a purchase at our UK retail stores. Just bring the FB event page with you to redeem)Make sure to follow us on Twitter (http://twitter.com/americanapparel) and Facebook (http://www.facebook.com/AmericanApparel) for updates about the sale. Things are very much still subject to change and we want you to know about them right away. If there are any major concerns, problems, or feedback, please email info@americanapparel.net and we will do our best to respond right away.—–Updates from early Friday!!!!!!!!!WE’VE BEEN TEMPORARILY SHUT DOWN BY THE POLICE. We’re trying to get this reopened for you as soon as possible. Stayed tuned to this page or Twitter for updates. They are concerned about the crowd outside the venue for the time being so if you can disperse, please do. Thank you. We know you’re excited and won’t let you down!!!!!!!!!Update II: AALNDN10 gets you 15% off our UK webstore for the next 10 days! (redeem code at checkout) We’re figuring this out. Thank you for your patience so far. UPDATE III: The police have closed our London Rummage Sale for today to ensure everyone’s safety. We’re doing all we can to stay open for the wknd and will let you know. To everyone who has waited so patiently: Please Take 25% OFF anything in our UK site (use code LNDNRMG25) or print this for 25% off at our UK retail shops… (exp 1 wk, not valid w/ other offers). We’re going to make this up to everyone. Thank you!—-American Apparel is bringing its international rummage sale tour to London!We’re bringing in tens of thousands of your favorite garments to choose from, with prices starting at £1, and everything at up to 85% off. Inventory will be constantly replenished throughout the weekend. Don’t worry about crowds, we’ve rented over 22,000 square feet of space! You can check out the price lists here: http://twitpic.com/1cgahgRSVP on this event page to receive updates, tips, and be the first to know when new inventory arrives!We’ve brought our factory rummage sale to Montreal, Toronto, Vancouver, San Diego, Miami, Berlin, and Austin. More than 50,000 people came, where they found great pieces and saved hundreds of dollars. Try to get there early!Here’s where you’ll find us:81 Brick LaneE1 6QN London(Closest tube station: Liverpool Street)(Link to the CORRECT map: http://bit.ly/chwllM)Free AdmissionSaturday April 3 10am to 8pmSunday, April 4 10am to 8pmMonday, April 5 10am – 8pm