Swizz Beatz x Reebok “Prequel to a Classic”

New York City recently threw a re-launch party to mark the upcoming worldwide launch of Reebok’s Reethym of Lite campaign for which Swizz Beatz is the creative director/face of the campaign. Prequel to a Classic by R+I Creative includes the use of Swizz Beatz’s latest single, within the short trailer/music video. A world premiere for Prequel to a Classic will be released on August 12 via and will feature appearances from Alicia Key’s, P Diddy et al.

By C

Based in Notting Hill, London. Clifford is the creator/editor of A Media and Communications (Bsc) he collaborates with other talented creatives/ ex scene kids to create original in house content (interviews, editorials and more)

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