Events Fashion Feature Fly Swag

House Of Dereon London Fashion Show Launch

Beyonce and Tina Knowles hosted the most splendid fashion show to celebrate the launch of the UK debut of the House of Dereon collection. attended the main show and after party. The Invitation only event guestlist included Alexandra Burke, Chipmunk, Wretch 32, Labrinth, Paloma Faith, Rachel Stevens, Rosario Dawnson and Rita Ora to name a few. The fashion show was urban and edgy, the setting the Selfridges indoor car park converted into a high fashion runway, in the heart of London’s west end in one of the worlds most desired postcode local. The guests who had reserved seats in the front row received a Selfridges gift bag containing a candle, Pulse Beyonce’s newest fragrance and a list of items that appear in the show. When the lights went down the fashion show started with a video montage of scenes of natural disasters played on the huge video installation, the destruction looked as if it came out of a Hollywood feature film, Beyonce’s voiceover clarified the inspiration behind the collection, from what I gathered the new collection was based on the theme of natural beauty in a world of adverse weather conditions the collection is coincidently based on the theme of the female Global Nomad. On the runway the collection was stunning, every single model that walked down the runway looked magnificent, the shapes, accessories, pattern, colour was fantastic, the attention to detail and styling was magnificent. What did the collection look like? What did the music sound like at the hottest fashion show of the year?

By C

Based in Notting Hill, London. Clifford is the creator/editor of A Media and Communications (Bsc) he collaborates with other talented creatives/ ex scene kids to create original in house content (interviews, editorials and more)

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