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Nike Sportswear “Always On” Campaign : Stalley & Lamar Odom Behind the Scenes

This is behind the scenes, a glimpse into the making of “ALWAYS ON: LAMAR ODOM” shows the vision and creative process required to create an authentic portrayal of Lamar Odom’s native Queens home turf. “It’s kind of a reflection of my life,” he says. You see it all: his high school gym, the local park, the stores on bustling Jamaica Avenue. Stalley, an Ohio-bred rapper who supplies the exclusive backing track “Born to Win,” joins in to describe his approach to writing the breezy, reflective song. It’s a must watch for anyone who enjoyed the finished project.

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