Fashion Fly Swag

Innovation + Reinvention : The Lacoste Lab

The Lacoste Lab revives the tradition of innovation, appearing in the genes of the brand In addition to its
famous polo L.12.12 the crocodile brand prepares tomorrow today by identifying products that could represent the future of the brand, and seeking new materials, new designs. The campaign directed by Christophe Pillet included hot products such as a bicycle, cricket bat, piqué wetsuit, rugby ball, tennis racket, skis, motorcycle helmet, cricket, tennis and golf balls, surfboard, and even a concept-car designed with Citroen. I believe Lacoste is more a style than a fashion brand. Permanently revisiting its great classics, Lacoste creates timeless and high-quality designs. I just Like it a lot.

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