Jony Ive, Apple’s Senior Vice President of Industrial Design received his knighthood at Buckingham Palace. The 45-year-old Brit, who is responsible for the iconic designs behind Apple’s computers and iOS devices, said he is “both humbled and sincerely grateful” for the “absolutely thrilling honor.”
In interview with The Telegraph, in which he talks about Apple’s design and its focus on simplicity, Steve Jobs, and the company’s current projects he says below :
“Our [Apple’s] goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution, you’re not aware of how hard the problem was that was eventually solved. […] Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple. The quest for simplicity has to pervade every part of the process. It really is fundamental.”
Check out out the full interview at The Telegraph
