Louis Vuitton teamed up with visual artist Niels Shoe Meulman and Super emcee/actor Yasiin Bey for their Muhammad Ali campaign a tribute to the words of Muhammad Ali while Calligraffitist Niels Shoe Meulman signs the ring’s floor Yasiin Bey (a.k.a. Mos Def) performs Muhammad Ali’s (FKA Cassius Clay) poem entitled “Word”& “Dream” , which he delivered at the run-up of his legendary 1974 fight against George Foreman. We LIKE A LOT this new campaign for Louis Vuitton and Muhammad Ali as part of the luxury line’s Core Values campaigns.
Louis Vuitton “Word” – Directed by Stuart McIntyre
