Beyonce Signs $50 Million Pepsi Deal

Beyonce Knowles Carter has earned herself another lucrative partnership contract from long time collaborators Pepsi. For the fifth time the Run The World Singer/ 16 Time Grammy Award Winner inked a deal with Pepsi reportedly worth $50 million USD.
The New York Times reported that the endorsement deal includes commercials and a multi million-dollar budget creative fund in aid of supporting (helicopter rides to rehearsal) creative endeavors.

In a statement B said. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Beyonce’s evolution continues as the release of her next album, which will be delivered without fail early 2013, will support the promotional kick off for The Pepsi endorsement will coincide with the performance at the Pepsi-sponsored Super Bowl halftime show in New Orleans on February 3.

Pepsi will use Beyonce’s iconic image on limited edition cans, which will be available first in Europe in March. All in a days work when you #runtheworld


By C

Based in Notting Hill, London. Clifford is the creator/editor of A Media and Communications (Bsc) he collaborates with other talented creatives/ ex scene kids to create original in house content (interviews, editorials and more)

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