Distinguished french fashion house Balmain release behind-the-scenes videos featuring Rihanna in the Spring/Summer 2014 advertising campaign, photographed by Inez van Lamsweerde and Vinoodh Matadin. The footage uploaded to Balmain’s official youtube channel includes scenes of Balmain creative director Olivier Rousteing on set talking about his vision, creativity and his experience working with the “Pour It Up.” singer. Watch all three parts in full below.
Part 1
Part 2
Part 3
Click here to see a lookbook preview lifted from Balmains SS14 Lookbook.
