A.P.C. founder Jean Touitou x Cool Hunting

The past decade has seen A.P.C. grown from a cult French label to a brand worldwide recognized with garments that deftly mix contemporary style with classic looks, all the while helmed by founder Jean Touitou since 1988. Curious about what has kept the line going strong throughout its gradual expansion,  the “Cool Hunting” sat down with Jean Touitou to find out a bit more about this iconic brand from the founder himself, Press Play.