I Like It A Lot
Kendrick Lamar sets out to increase the peace with his Reebok sneaker release , a neutral coloured TDE Reebok Ventilator sneaker, inspired by the idea of uniting his hometown of Compton. The off-white suede trainers were inspired by the Bloods and Crips gangs of Los Angeles, featuring contrasting red and blue themes on either side. View images of the creeps below.
“Resurrect your commitment to the classics with the re-released GL 6000 running shoe. Featuring an iconic silhouette, TPU heelclip, and non-marking outsole, this shoe is ready to go wherever, whenever, forever.”
Hypebeast followed Jimmy Horrocks from London retailer Foot Patrol to showcase their latest collaboration with Reebok and talk about the already classics On the Rocks, DOPE.
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Swizz Beatz is bringing reebok back and by the same occasion Shaquille o’neal with the retro’s Reebok Shaq Attaq, check out the press conference where they talk about their relationship between reebok and Shaquille, the pump and more
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Already over a decade strong, the larger-than-life story of Rick Ross started with him hustling his way through the backstreets of Miami and now continues toward becoming the next hip-hop legacy. Inspired by the energy of the stage and the power of having a voice as a rapper, Ross debuted his first album Port of Miami that started a bidding war among the top record labels in hip-hop and considered by some to be an instant Classic. Now on the verge of releasing his fifth studio album in six years, Ross adds to his impressive lineup including thirteen singles, a compilation album, a soundtrack, and forty music videos. His momentum and reputation in the game keep growing, making Rick Ross hip-hop’s biggest boss and a true Classic in the making.
Get a behind-the-scenes peak at the shoot for the new Reebok commercial “”It takes a lot to make a Classic””, starring singer-songwriter Labrinth. Labrinth shows the newest Reebok sneakers whilst walking down the street and explains that on his way to the top he opens up for different music styles and other influences. By opening himself up for other influences he gets more and more energy to express his passion for music. Reebok underlines this passion and is an example of his style.
The A-List Australian model credits EasyTone apparel and footwear with helping her to stay fit and in shape, despite her busy lifestyle travelling around the world on high-profile modelling assignments and caring for her one year old son
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After a successful show at Art Basel in Miami, Reebok Classics teamed up again with photographer / director Jonathan Mannion to take his “CLASSIC” exhibition to Los Angeles during Grammy week. Another 17 images were carefully selected to add some west coast flavor, a female dimension and an R&B presence to the show. The expansion yielded a total of 52 prints on display. Continuing his collaborative series with artists, Mannion showcased the visual contributions from Nipsey Hustle, Pharrell, DJ Quik and Big Daddy Kane on their respective images.
Jonathan Mannion is the Lens Behind Hip-Hop. He recently opened up a four-day gallery at this year’s Art Basel in Miami featuring all his greatest portraits that from his point of view helped define the last 18-years of hip-hop. Photos that are both iconic and the never seen before moments from your favorites artists over the two last decades of music, Jonathan Mannion has created a body of work that has left an indelible mark on the culture. At the event we noticed celebrities such as the beautiful Gabrielle Union, MMG Frontman Rick Ross, Fabolous, and more, You can also watch a special performance by the Harlem homie A$AP Rocky with a doper than cream Trapstar Hat on, Press Play Below
Props To Reebok
Male model and leading man in Rihanna’s video for UK number one single We Found Love featuring Calvin Harris Dudley O’Shaughnessy shouts out I-likeitalot.com at secrete gig in London hosted by Labrinth and Reebok celebrating the release of Earthquake available to download on itunes now.