I-Likeitalot : Louis Vuitton presents Muhammad Ali by Yasiin Bey *DREAM* & *WORD*

Louis Vuitton teamed up with visual artist Niels Shoe Meulman and Super emcee/actor Yasiin Bey for their Muhammad Ali campaign a tribute to the words of Muhammad Ali while Calligraffitist Niels Shoe Meulman signs the ring’s floor Yasiin Bey (a.k.a. Mos Def) performs Muhammad Ali’s (FKA Cassius Clay) poem entitled “Word”& “Dream” , which he delivered at the run-up of his legendary 1974 fight against George Foreman. We LIKE A LOT this new campaign for Louis Vuitton and Muhammad Ali as part of the luxury line’s Core Values campaigns.

Louis Vuitton “Word” – Directed by Stuart McIntyre

Louis Vuitton “Dream” – Directed by Stuart McIntyre

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