Rio Ferdinand and Ashley Cole are two footballers that earn £100,000 aweek plus which have enabled them to finance and executive produce Dead ManRunning which had its premier in Leicester Square Tonight. Dead Man Running isa gangster britflick set in the mean streets of London town and stars 50 Cent,Brenda Blethyn, Danny Dyer and Tamer Hassan. Although some have criticized thefilm suggesting that it glamorizes gun and knife crime, Ferdinand has helpedprovide members of his Live The Dream Foundation with work as runners on thefilm set, as well as using his celebrity status to give back to the localcommunity. The film tells the story of Nick Kane and his 24 hour race to find £100,000or else. Dead Man Running is released on the 30th October in selected cinemas.