Advert Art

Muhammad Ali x Louis Vuitton 2012 Core Values

Louis Vuitton charmed the fashion world with an image from its forthcoming campaign titled “Core Values,” paying homage to the transcending career of boxing icon Muhammad Ali. The print advertisement which has been running internationally since 15th June features an iconic image of Muhammad Ali and his Grandson Curtis Muhammad Conway Jr, photographed by famed fashion photographer Annie Leibovitz poolside at his Arizona home. For the purpose of this unique multimedia advertising campaign Louis Vuitton has enlisted the assistance of calligrapher Niels Shoe Meulman and lyricist Yasiin Bey (Mos Def) to debut a specially commissioned  digital experience celebrating the concept of Core Values as well as the inspirational words of Muhammad Ali. Watch the visual preview below.

By C

Based in Notting Hill, London. Clifford is the creator/editor of A Media and Communications (Bsc) he collaborates with other talented creatives/ ex scene kids to create original in house content (interviews, editorials and more)

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