“Pour It Up.” Belle Rihanna is the spokes woman for Viva Glam’s new advertising campaign which she revealed on Twitter. Rihanna rocks a blonde wig in the classy photo, shot by Inez and Vinoodh.
Rihanna tweeted “#MACgirlz my new #VIVAGLAM lipstick AD CAMPAIGN is out now!” tweeted RiRi. “Every penny you spend on my #VIVAGLAM lipstick goes to the @maccosmetics MAC AIDS Fund to support people directly affected by HIV/AIDS!”
All proceeds from Viva Glam lip products will benefit women, men, and children living with HIV/AIDS.