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Rihanna Inks $25 Million Brand Partnership With Samsung

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Rihanna follows in the footsteps of Beyonce and Rita Ora and has according to rap-up.com “inked an unprecedented $25 million deal with Samsung.”

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Advert Culture Music Video

JAY Z Breaks down “JAY Z Blue” with Rick Rubin via Samsung App

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Jay-Z talks fatherhood with his dear friend the legendary producer Rick Rubin in this intimate look at “Jay-Z Blue” from his upcoming album “Magna Carta Holy Grail.” A sensible subject he is talkning about by saying “the paranoia of not being a great dad”, and by breaking down the meaning behind the song “My pop when I was young, So he didn’t teach me how to be a man or how to raise a child. Or how to treat a woman, because he left. So of course, my karma *laughs* the two things I need I don’t have, and I have a daughter”

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Music Video

Jay-z breakdown * heaven * via Samsung MCHG App

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Jay discusses with concepts Rick Ruben. The idea behind the song off his Magna Carta Holy Grail album which will be available on July 4th.

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Advert Culture Music Video

Jay-Z’s New Blueprint : The Billboard Cover Story

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“Samsung made Jay-Z’s new album profitable before it was even released. What does it mean for the music industry? And which brands and artists can follow next? Not only did Samsung score exclusive access to Jay-Z’s first solo album in four years, the consumer electronics behemoth inspired the multi-hyphenate rapper to do something he’d done even less frequently — tweet.
“If 1 Million records gets SOLD and billboard doesnt report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII,” he tweeted at 1:34 p.m. on June 17, some 16 hours after he made global headlines when a surprise three-minute commercial chronicling the making of Jay-Z’s “Magna Carta Holy Grail” aired during halftime of the NBA Finals.” Read more here