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MARION COTILLARD RETURNS FOR NEW LADY DIOR CAMPAIGN

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The Academy Award-winning French actress appears in a new campaign for Christian Dior’s handbag line, Lady Dior, shot by Jean-Baptiste Mondino.
In the new images, the 38-year-old actress bounces in the air wearing Pre-Fall 2014 looks by creative director Raf Simons.

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Advert Technology

Beats by Dre x Cesc Fabregas: Hear What You Want

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“Soccer star Cesc Fabregas wears his Beats Studio Wireless to block out distractions and get in the zone. Watch him find his focus as he prepares to dominate in the “Hear What You Want” director’s cut.” – Featuring Music by Aloe Blacc – “The Man.” View the cinematic clip below

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Advert Lifestyle

UK Body By Vi 90 Day Challenge

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Looking to kick start your new year and get in shape for real this year? I’ve decided to set a goal of running 10k in March for UK Charity age UK. I also discovered Body By Vi’s 90 day challenge along with their delicious shake mix, which can be flavoured with mix ins. The 90 day challenge allows you to challenge your friends to get in shape, coupled with a balanced diet the companies project 10 intensive suggests that the key to healthy living lies within losing the first 10lbs of weight or building 10lbs of lean muscle, therefore incorporating this into your 90 day challenge is additional motivation for you to find a gym buddy improving your likelihood of sticking to your 90 day challenge and set goals. To learn more about the challenge click here. If you are not interested in challenging yourself, improving your health, nutrition, getting beach ready or changing your life, watch the video below.

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Advert Culture Fashion

Sapeurs: New Guiness Advert for 2014

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For their 2014 campaign Guinness have decided to capitalize on the ostentatious style of a society of men known as the Sapeurs, who reside in Brazzaville in the Republic of the Congo.

I first noticed these guys a few years back when browsing through my local photography book shop and this striking cover of an African man in a pink suit jumped out at me.

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“Gentlemen of Bacongo” is a striking series of images documenting the phenomenon which has subsequently inspired Paul Smith’s Runway shows.

As a companion to the advert Guinness have produced a documentary which goes into slightly more detail illustrating how for the Sapeurs this is as much about the lifestyle and camaraderie as it is about escapism through style.

The Sapeurs otherwise know as the gentlemen of the Society for the Advancement of People of Elegance, live by a moral code which involves sharing, pacifism and love.

For more info about the Sapeurs and possible indoctrination by Guinness head here.

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Advert Fashion Lifestyle Lookbook

Rihanna x Balmain Spring/Summer 2014 Behind The Scenes

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Distinguished french fashion house Balmain release behind-the-scenes videos featuring Rihanna in the Spring/Summer 2014 advertising campaign, photographed by Inez van Lamsweerde and Vinoodh Matadin. The footage uploaded to Balmain’s official youtube channel includes scenes of Balmain creative director Olivier Rousteing on set talking about his vision, creativity and his experience working with the “Pour It Up.” singer. Watch all three parts in full below.

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Advert Fashion Sneakers

Nike Announce Yeezy 2 Red October Release Date

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As Kanye West took to radio to turn up during his promotional tour which consisted of a number of high profile interview in support of current album project Yeezus, Kanye did not hold back when naming and shaming Nike for holding back on the release of the Yeezy 2 as well as revealing that Nike were putting pressure on shoe retailers to take other Nike trainers along with the popular Yeezy 2,

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Advert Documentary Video

Beyonce: Self Titled Documentary – Imperfection Part 2

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Beyonce Knowles Carter talks about the thoughts and ideas which form the basis of the visuals for “Pretty Hurts.” The first track on the visual album.

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Advert Fashion

Rihanna Features In Balmain SS14 Campaign

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Despite holding back on releasing her 8th studio album, Rihanna features in the new campaign for BALMAIN SS14 shot by Inez van Lamsweerde and Vinoodh Matadin in NYC styled by Mel Ottenberg.

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Advert Art Music Performance Photography Swag Trailer Video Webisode World Premiere

Beyonce Releases Self Titled New Visual Album Part 1

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Yesterday saw the release of International Superstar Beyonce’s fifth studio album. In the below clip 17 times Grammy Award Wining “Drunk In Love.” Powerhouse explains the unique concept and marketing campaign for the self titled project “Beyonce.” Checkout the track list below, Beyonce is currently available to purchase on itunes and is currently number #1 in 25 countries.

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Advert Culture Music Performance Photography Pictures RnB Sexy Video

Media Blackout Suprise New Beyonce Album Release

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At 5am this morning Beyonce Knowles Carter launched a guerrilla marketing campaign which marked the birth of a historic leak free campaign. Studio album number 5 titled Beyonce hit the itunes store complete with full assets inclusive of a 17 video anthology. The all star cast of renouned creative friends and family is listed below. Watch the trailers for all 17 videos below. Ahead of the full publishing of the albums track list here:

“Pretty Hurts” – Directed by Melina Matsoukas

“Ghost” – Directed by Pierre Debusschere

“Haunted” – Directed by Jonas Akerlund

“Drunk in Love” feat. Jay Z – Directed by Hype Williams

“Blow” – Directed by Hype Williams

“No Angel” – Directed by @lilinternet

“Yoncé” – Directed by Ricky Saiz

“Partition” – Directed by Jake Nava

“Jealous” – Directed by Beyoncé, Francesco Carrozzini & Todd Tourso

“Rocket” – Directed by Beyoncé, Ed Burke & Bill Kirstein

“Mine” feat. Drake – Directed by Pierre Debusschere

“XO” – Directed by Terry Richardson

“***Flawless” feat. Chimamanda Ngozi Adichie – Directed by Jake Nava

“Superpower” feat. Frank Ocean – Directed by Jonas Akerlund

“Heaven” – Directed by Beyoncé & Todd Tourso

“Blue” – Directed by Beyoncé, Ed Burke & Bill Kirstein

“Grown Woman” – Directed by Jake Nava