I Like It A Lot
Steve Stoute visits the Breakfast Club New York to promote VH1’s adaptation of Steve Stouts best selling book the tanning of America. Whilst being interviewed on the breakfast club Power 105.1 Steve also discusses Why white people are not permitted to say the N word, Damon Dash, the irrelevance of 50 Cent, Jay Z, Kanye West, P Diddy, the creation of the show, contributions from Mariah Carey , Naomi Campbell and
Gaga opened up about what she listens to when she’s not recording or touring, and the effect of hip-hop on her musical style. The multifaceted Grammy Award-winner elaborated on how her fans have influenced her feelings of social responsibility “The fans lead the music. And it just so happens that a lot of my fans have shared with me their stories,” she said. “I traveled all over the world, and every night when the show was over, I would stop outside the arena and take pictures and sign autographs. And sometimes when it was really cold out, I would invite 30 fans on the bus and give them hot chocolate, give them Cheetos. Ask them if they were okay and they would say, ‘My dad kicked me out because I’m gay'” She continued, “I would meet fans who were beat up outside of school or had to move high schools because they were teased for being fat. I can go on and on about the stories. But it wasn’t until they shared their stories with me that I realized how like them I was, and I began to relive all of my struggles as a teenager.” Connecting with her countless fans has also made the singer-songwriter want to treat them like her family. “It’s about society, but it’s also about pledging a certain allegiance to your fan base” she added. “It’s not like, ‘Thanks for buying my record, f*ck you it’s like, “Thanks for buying my record — and I will live and die and breath my work and my art to protect your dreams. Because you protect mine.” Press Play Below
Watch the Iconic Steve Stoute discussing with Actress Gwyneth Paltrow On Growing Up In Santa Monica, Interracial Relationships & The Her performance with Jay-Z at the Royal Albert Hall Shift Of Beauty standards in the world, Check Out the first Part below and more after the Jump
Props to The Huffingtonpost
After interviewing Jay-Z and Jimmy Iovine on “The Tanning Effect” Steve Stoute sits down with super producer, Pharrell Williams. In this edition of the web series, Pharrell discusses life growing up in Virginia Beach, Virginia (which he calls “Normalville, U.S.A.”), as well as how he encouraged Justin Timberlake to discard his boy band reputation. “His taste in music was so expansive,” Pharrell says. “But you would never get that by the way he dressed at the time because he was in that mold,” Find Out more in Part 2 after the break
For the first edition of his web series, “The Tanning Effect,” presented in partnership with AOL BlackVoices, Steve Stoute interviewed Jay-Z. In this latest edition, Stoute sits down with Interscope’s iconic executive, Jimmy Iovine. From Bruce Springstein to Dr. Dre to Eminem to Lady Gaga Iconic Iovine has fostered massively successful acts from all across the musical divide. In this interview Iovine discusses the unlikely structural similarities between “Satisfaction” by rock & roll titans “Rolling Stones” and Hip-Hop Living Legends Dr. Dre and Snoop Dogg’s hip-hop anthem, “Nuthin’ but a ‘G’ Thang.” He also describes how he convinced Rolling Stone Magazine that Snoop and Dre were the new Mick Jagger and Keith Richard which led to them becoming the first rap act to grace the cover of the Worldwide recognize magazine.
Watch the full interview after the break
Following the Part 1 of Steve Stoute’s interview with Jay-Z on his web series, “The Tanning Effect,” debuted last week in partnership with AOL/Huffington Post’s “Black Voices.” In part 2 of their sit-down, Hov shares his thoughts on Oasis front man, Noel Gallagher’s initial push back on a rapper headlining London’s Glastonbury Festival, as well as NBA Commissioner David Stern’s request to Stoute that he ask Jay-Z to tell people to “change clothes back” to jerseys after a decline in sales following the release of “Change Clothes.” An interesting Conversation between two influencial individuals, Press Play Above to watch.
In THE TANNING OF AMERICA: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, published by Gotham Books and on sale September 8, 2011, Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the embodiment of cool. Stoute’s understanding of how hip-hop morphed into a mainstream culture enabled him to relate to a new generation of thinking, which catapulted him to the forefront of pop culture – where he remains today.
Mr Stoute says, “Tanning is the catalytic force majeure that went beyond musical boundaries and into the psyche of young America – blurring cultural and demographic lines so permanently that it laid the foundation for a transformation.” Shawn ‘Jay-Z’ Carter refers to Steve Stoute as “the conduit between corporate America and rap and the streets.” Stoute has made a career out of identifying with and activating a new generation of consumers to create extremely successful marketing campaigns. By marrying urban cultural icons with the mainstream – whether it be Jay-Z’s successful “S.Carter” sneaker launch with Reebok, Justin Timberlake with McDonald’s “I’m lovin’ it” campaign, Beyonce’s partnership with Samsung, Mary J. Blige’s “My Life” fragrance with Carol’s Daughter and HSN that broke industry sales records, or Lady Gaga partnership with MAC Cosmetics – Steve Stoute has revolutionized the way blue chip marketers and superstar artists connect with consumers.