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#sneakerhead : Nike Air Max ’90 Denim


Legends live forever and the Air Max 90 is no exception. A timeless running silhouette brought to life in 1990 by Tinker Hatfield, its legacy lives on around the world.

Over the years, it’s been re-imagined, redesigned, and remade; done up in a variety of ways, from all-over graphical treatments to traditional mesh, leather and suede builds. The Air Max 90 once again raises the bar this season, with a design that blends an iconic colorway with modern updates.

The new look maintains recognizable Air Max design language with hits of Infrared where it matters most. The toebox and ankle are both covered in off-white premium suede, creating a new look that still screams classic. Washed denim replaces the typically suede overlays and toecap, while a snakeskin-inspired Swoosh adds another subtle pop.

A classic has been redone


Selfridges x Trapstar Denim Launch Event


West London based customised streetwear brand Trapstar are introducing a new line of never before released denim items in addition to the already popular ready to wear SS14 collection which will soon be available at Selfridges in Birmingham, London and Manchester from the 30th of April 2014. Stay tuned for more info regarding the launch.

Fashion Presents Winter 2011 What’s Hot

It’s that special time of year where the days are shorter, the nights are longer and the swag aught to be fashionable and functional. discuss what’s hot for Fall/Winter 2011.

1) Giles are in. Hats with a bobble are in, joker hats and skull caps are out.

Culture Events Fashion Fly Swag

Kanye West At Burberry Prorsum Spring 2012 London Fashion Week show.

Kanye West makes an appearance at London Fashion Week wearing custom Balmain. Kanye West, Ellie Goulding and Sienna Miller sit front row at the Burberry Prorsum Spring 2012 London Fashion Week show. More images after the jump 


Levis: Denim Shorts

Levis denim shorts are the perfect cut and fit for festival season.  Complete with five pockets in a dark denim wash. Complete with signature leather Levis label and minimalist white tab logo on the back pocket, a summer essential which aught to be part of your summer collection.