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“Shawn “Jay-Z” Carter has become the epitome of urban success. Through the years, his rags-to-riches story has continued to evolve and has rightfully earned him the admiration of many generations. Jay-Z has been accredited for his optimistic and motivating approach toward his accomplishments in life, as well as those events that are equally as tragic. He is, and will be known for generations to come as a mogul, entrepreneur, entertainer, and an overall inspiration for generations to come.” quotation courtesy of Jay-Z Official Roc Nation Page.

A breath taking video and fitting tribute to the city that never sleeps.

I can’t believe the audacity of some bloggers that have the nerve to comment “the wait is over yawn.” They must have something in their eye, be it a glass eye or contact lenses but surely not 20:20 vision. Personally I really like the cinematography, the pace and the idea behind the video. The song lyrics and Rihanna’s flow on this track is totally unique and sounds like nothing that is already on the radio. Rihanna’s figure looks stunning and there are no additional dancers or unnecessary gimmicks within the video. Rihanna doesn’t feature a rapper on the track and genuinely holds this track on her own merit with her swagger in check. Ultimately within the video Rihanna does what she does best by just rocking the video by keeping it edgy, simple but effective. The video is visually flawless and the album “Rated R”is available in stores 23rd November 2009.

This year Oxford Circus was bought to a standstill as Jim Carrey switched on the famous Regent street lights. The ambassador of christmas was given Bruce Almighty style powers as he he turned the illuminations on for both Oxford Street and Regents Street simultaneously. Other acts that joined in the festive celebrations included Daniel Merriweather, The Noisettes and The Saturdays. This years event just happened to sync with the premier of Disney’s 3D A Christmas Carol in Leicester Square staring Jim Carrey.

YoYo Thursday 5th November 2009, Get there early to avoid disappointment as the Arts Club tends to fill up quickly. NHAC with Theophilus London/She is Danger/Naomi Jasmine/ DJ’s Heartless Crew/ Seb Chew and Leo G, so far I like it a lot! Notting Hill Arts Club, 21 Notting Hill Gate, London W11. Guest list only (8pm-2am) No real photo ID no entry regardless of how old you look. 

A night of fun and mischief, featuring some of the most amazing costume design ever this Halloween. American Apparel threw an amazing two part party that started at 6pm with a pre party inside the Shoreditch store offering 15% off everything, free food and drink (Brockmans gin and Tiger Beer) part two was held between 9pm and 4am at The Black Lotus Club. American Apparel had a few Halloween suggestions on their website however nothing was remotely scary. Special guests included Mario and Luigi, Lady Gaga, cabaret dancer Pac Man, Mr and Mrs Pac Man, Jack Sparrow, Katie Price, Lara Croft, Bad Boys, FBI Agents, Harry Poter and more. It’s that time of year again when American Apparel likes to invite you to celebrate all things spooky. This was of course a costume party and I attended as the most stylish mine artist that they ever did see. Here is a glimpse of the inspiration that was the American Apparel UK website.

Monday 2nd November is the release date of I Am…Sacha Fierce Platinum Edition. The re release will include 3 new tracks, The remix version of ego featuring Kanye West and video anthology of the released singles. Beyonce’s only interview to promote the release of The platinum edition of I Am… will see T4 presenter Steve Jones Fly to Sydney to catch up with Beyonce during the Asian leg of The international Superstar’s world tour. Beyonce For The Record will air on Saturday 31st October at 9.45pm on Channel 4